The National Hockey League is looking to continue its role in the US sports betting industry, and this time, it gained equity in a partner. Earlier this week, the NHL announced an agreement with PointsBet, an Australian-based sports betting operator.
Through this deal, PointsBet will become an official sports betting partner of the NHL and will receive access to official league data and stats. This will improve the in-play betting options at PointsBet and will give customers a better overall experience.
This will also allow PointsBet to improve upon its current partnership with NBC Sports, a deal that was signed last August. The sports betting company is the official sports betting partner of NBC, and now it will be allowed to include official NHL data into those broadcasts and videos.
The NHL has named NBC the official broadcast partner of the league, and a Sunday morning featured matchup is shown each weekend. PointsBet has agreed to give the NHL more than 43,000 ordinary shares as a part of this deal.
PointsBet Continues to Expand
PointsBet was not heard of in