Euroleague Basketball, the organiser of the sport’s European clubs competition, has indicated that EuroLeague’s title sponsorship with Turkish Airlines is set to continue for multiple years.
The organisation’s president, Jordi Bertomeu today (Thursday) suggested that the brand would extend its deal, which is due to expire this year, for a number of years.
Speaking to journalists, Bertomeu said that, after ten years of working together, Euroleague Basketball and Turkish Airlines understand each other and that he is “100-per-cent confident based on the relationship and conversations that we will continue together”.
The imminent Turkish Airlines renewal comes despite the Covid-19 outbreak, which has been particularly challenging for the airline industry.
Bertomeu also indicated EuroLeague’s other sponsors and broadcast partners were remaining supportive during the global crisis. He said that they understand the situation, adding that “we are on the same page and we are confident because, after speaking with them, they have been very faithful”.
Sitting just below Turkish Airlines in the premium sponsor tier of EuroLeague’s sponsorship portfolio is Bwin, gambling brand BetVictor, Winline, Nesine and global sportswear giant adidas.
The organisation’s president also voiced his opposition to finishing the 2020 EuroLeague campaign in September and October, suggesting he was ready to cancel the current campaign if it wasn’t competed by the mid-July deadline that has been set for it to reach its conclusion.
He said: “If we have to cancel the competition, we will; we are not going to take any risks.”