Bwin tasks BBH Sport with helping it develop a universal brand platform – The Drum

Betting firm Bwin has appointed BBH Sport as its creative agency partner following a competitive pitch run by Oystercatchers.

The advertising agency’s sport division, which it opened three-years ago, will be tasked with developing a universal brand platform that will launch this year across key markets in Europe including Germany, France, Spain, Italy and Belgium.

Ewan Paterson, founding partner of BBH Sport, said: “Sport, betting and an iconic brand with huge ambitions for game changing creativity – opportunities don’t come any more exciting. We’re thrilled to be appointed and can’t wait to start working with the Bwin team.”

Adam Lewis, chief marketing officer at Bwin’s parent group GVC, added: “We are delighted to be working with BBH, they delivered an impressive pitch which really captured our vision. All teams are now gearing up for a lot of hard work and I’m looking forward to the creative process and driving Bwin forward.”

Bwin’s efforts to grow its brand throughout Europe have largely hinged on its sponsorship dealings over the years with some of the continent’s top football clubs including Real Madrid, FC Bayern Munich and AC Milan. The brand is currently a partner of four La Liga teams- Atlético Madrid, Sevilla, Valencia and Villarreal.

Prior to partnering with Bwin, BBH’s most recent work with a betting firm was its ‘It’s a Ladbroke Life’ campaign created for Ladbrokes.